What is the Alliantie Hand in Hand?
Together with residents, entrepreneurs and property owners, the Alliantie Hand in Hand is working on turning the Beijerlandselaan and Groene Hilledijk into a lovely place to live, work and shop again, in the period from 2019 to 2029. The Alliantie Hand in Hand works intensively with the BIZ owners/users, the municipality of Rotterdam, Woonstad Rotterdam, Feyenoord City, the National Programme Rotterdam Zuid (NPRZ), InHolland, Humanitas, Politie Eenheid Rotterdam, the Public Prosecution Service, artists, residents and various market parties. Ronald Schouten is a member of the Alliantie communications team and is the man behind the captain armbands.
Welcome, but keep a distance of 1.5 metres!
‘The initiative of the safety officials (stadsambtenaren) and local police officers of Rotterdam Zuid, who place 1.5-metre stripes on sidewalks, continues throughout Rotterdam. And it just got easier because special templates have now been made that can be used for this. It makes it easy to paint a line of 1.5 metres on the sidewalk. The template is now also being used in other parts of Rotterdam. We also came up with something for the shops.’
How did you come up with the idea of captain armbands?
‘Because not everyone who shops here understands Dutch, I was looking for a creative way to help retailers keep enough distance. A friend of mine supplies captain armbands to all the football clubs in England. Together with him, I came up with the idea of a captain armband in the Rotterdam colours. The armband says to keep a metre and a half away. It stands out and, because of the use of the symbols and simple text, it works well.’