How do you get from wedding dresses to face masks?
My colleague Janneke gave me the idea. She had said several times that she felt unsafe taking the metro to work. At some point, the penny dropped. I believe in simple and fast, so with one stroke, I sketched a mask. I then made a prototype. After the second attempt, we posted it on Facebook as a do-it-yourself. A gesture for the whole of the Netherlands.
The idea was that people would make the mask themselves, but then orders suddenly started coming in.
‘Yes. Firstly, from individuals who said, “I can’t sew, can you make one for me?” My initial reaction was, “I’m not getting into that. I make wedding dresses. This is crazy.” But a little later I thought: “Why not, I have to earn a living too,” and I went to the fabric wholesaler.’
Then the story was published in the AD and it took off.
‘A customer of mine for whom I made a wedding dress 35 years ago saw the sketch on Facebook. She tipped her colleagues at the AD. Orders poured in after the newspaper article. We have now added the face masks as a second product to our website and are working Corona hard. It’s a good story, isn’t it?’